Face serums have become a skincare essential and Amazon is one of the most popular places to buy them thanks to competitive pricing and honest customer feedback. With thousands of options available, finding the best serum on Amazon can feel overwhelming.
To help you choose, we’ve rounded up the 10 best face serums on Amazon, based on customer ratings, review volume, ingredient quality, and visible results. Whether you’re looking to hydrate, brighten, fight acne, or reduce fine lines, there’s something on this list for every skin type.
1. TruSkin Vitamin C Facial Serum
Best Overall Vitamin C Serum: BUY ON AMAZON
⭐ Rating: 4.2/5 (143,000+ reviews)
TruSkin Vitamin C Facial Serum
This cult-favorite vitamin C serum consistently tops Amazon’s best-seller lists. Users love it for brightening dull skin, evening tone, and softening fine lines without irritation.
Key Ingredients:
-
Vitamin C (Sodium Ascorbyl Phosphate)
-
Hyaluronic Acid
-
Vitamin E
-
Aloe Vera
Best for: Dull skin, dark spots, anti-aging
Why reviewers love it: Gentle, affordable, noticeable glow
2. L’Oréal Paris Revitalift 1.5% Hyaluronic Acid Serum
Best Drugstore Hydrating Serum: BUY ON AMAZON
⭐ Rating: 4.4/5 (14,800+ reviews)
L’Oréal Paris Revitalift 1.5% Hyaluronic Acid Serum
This lightweight yet powerful serum delivers intense hydration and plumper-looking skin in just a few uses.
Key Ingredients:
-
1.5% Pure Hyaluronic Acid
Best for: Dry and dehydrated skin
Why reviewers love it: Fast absorption, fragrance-free, visible plumping
3. CeraVe Resurfacing Retinol Serum
Best Retinol Serum for Beginners: BUY ON AMAZON
⭐ Rating: 4.5/5 (10,000+ reviews)
CeraVe Resurfacing Retinol Serum
Developed with dermatologists, this gentle retinol serum helps reduce fine lines while maintaining the skin barrier.
Key Ingredients:
-
Encapsulated Retinol
-
Ceramides
-
Niacinamide
Best for: Anti-aging, sensitive skin
Why reviewers love it: Non-irritating, effective over time
4. Florence Organic Vitamin C Serum for Face
Best Serum for Sensitive Skin: BUY ON AMAZON
⭐ Rating: 4.3/5 (129,000+ reviews)
Florence Organic Vitamin C Serum for Face
Praised for its soothing and repairing qualities, this serum is ideal for compromised or reactive skin.
Key Ingredients:
-
Hyaluronic Acid
-
Vitamin B5
-
Madecassoside
Best for: Sensitive and stressed skin
Why reviewers love it: Gentle, dermatologist-approved, hydrating
5. The Ordinary Niacinamide 10% + Zinc 1%
Best Serum for Acne-Prone Skin: BUY ON AMAZON
⭐ Rating: 4.5/5 (45,000+ reviews)
The Ordinary Niacinamide 10% + Zinc 1%
A go-to choice for controlling oil production and minimizing pores, this serum is affordable and highly effective.
Key Ingredients:
-
Niacinamide
-
Zinc PCA
Best for: Oily and acne-prone skin
Why reviewers love it: Clears breakouts, improves texture
6. Tree of Life Hyaluronic Acid Serum
Best Budget Hydration Serum: BUY ON AMAZON
⭐ Rating: 4.1/5 (14,000+ reviews)
Tree of Life Hyaluronic Acid Serum
This vegan and cruelty-free serum offers deep hydration at an accessible price point.
Key Ingredients:
-
Hyaluronic Acid
-
Vitamin E
-
Aloe
Best for: Daily hydration
Why reviewers love it: Lightweight, great value
7. Eclat Skincare Glow Up Vitamin C Serum
Brightening Serum: BUY ON AMAZON
⭐ Rating: 4.3/5 (74,000+ reviews)
Eclat Skincare Glow Up Vitamin C Serum
Vitamin C Serum for Face with Hyaluronic Acid, Ferulic Acid & Vit E – Skin Brightening Face Care – Anti Aging, Hydrating & Dark Spot Lightening.
Key Ingredients:
-
Hyaluronic Acid
-
Ferulic Acid
- Vit E
Best for: Brighter skin
Why reviewers love it: Visible improvements in tone and texture
8. Eva Naturals Vitamin C Serum
Best Multi-Tasking Serum: BUY ON AMAZON
⭐ Rating: 4.2/5 (57,000+ reviews)
Eva Naturals Vitamin C Serum
This all-in-one serum combines vitamin C with anti-aging and acne-fighting ingredients.
Key Ingredients:
-
Vitamin C
-
Retinol
-
Hyaluronic Acid
-
Niacinamide
Best for: Combination skin
Why reviewers love it: Multiple benefits in one product
9. Neutrogena Hydro Boost Hydrating Serum
Best Lightweight Gel Serum: BUY ON AMAZON
⭐ Rating: 4.5/5 (23,000+ reviews)
Neutrogena Hydro Boost Hydrating Serum
Perfect for hot or humid climates, this serum delivers hydration without heaviness.
Key Ingredients:
-
Hyaluronic Acid
Best for: Normal to oily skin
Why reviewers love it: Refreshing, non-greasy feel
10. COSRX Advanced Snail 96 Mucin Power Essence
Best Korean Skincare Serum: BUY ON AMAZON
⭐ Rating: 4.5/5 (95,000+ reviews)
COSRX Advanced Snail 96 Mucin Power Essence
A K-beauty favorite, this essence-serum hybrid repairs skin and boosts elasticity.
Key Ingredients:
-
96% Snail Mucin
Best for: Barrier repair, glowing skin
Why reviewers love it: Improves texture and hydration
How to Choose the Best Serum on Amazon
When shopping for a face serum on Amazon, keep these tips in mind:
-
Check review volume, not just star rating
-
Match ingredients to your skin concern
-
Patch test new products
-
Be consistent most serums take 4-6 weeks to show results
Conclusion
The best serum on Amazon depends on your skin type and goals, but the products above are consistently praised by thousands of real users. From vitamin C brighteners to hydrating hyaluronic acid and retinol treatments, these top-rated serums offer proven results at a wide range of price points.
Pro tip: Always apply serum to slightly damp skin and seal it with a moisturizer for best results.
