Finding the best mascara on Amazon can be overwhelming, with thousands of options claiming longer, fuller, and smudge-free lashes. To make it easier, we’ve rounded up the 10 top-rated mascaras on Amazon, all chosen based on verified customer reviews, ratings, performance, and value for money.
Whether you want dramatic volume, all-day wear, or a clean everyday look, these mascaras consistently rank among Amazon’s best sellers.
1. Maybelline Lash Sensational Sky High Mascara
Best Overall Mascara on Amazon : BUY ON AMAZON
⭐ Average Rating: 4.6/5 (58,000+ reviews)
Maybelline Lash Sensational Sky High Mascara
This cult-favorite mascara is loved for its lengthening and lifting power. The flexible brush reaches even the smallest lashes, while the lightweight formula builds without clumping.
Why reviewers love it:
-
Noticeable length after one coat
-
Doesn’t flake or smudge
-
Affordable with high-end results
2. L’Oréal Paris Voluminous Original Mascara
Best Volumising Mascara: BUY ON AMAZON
⭐ Average Rating: 4.5/5 (32,000+ reviews)
L’Oréal Paris Voluminous Original Mascara
A classic for a reason, this mascara delivers thick, full lashes with minimal effort. Reviewers praise its smooth application and bold payoff.
Top benefits:
-
Rich pigment
-
Buildable volume
-
Suitable for sensitive eyes
3. Essence Lash Princess False Lash Effect Mascara
Best Budget Mascara on Amazon: BUY ON AMAZON
⭐ Average Rating: 4.3/5 (27,000+ reviews)
Essence Lash Princess False Lash Effect Mascara
At a fraction of the price, this mascara rivals luxury brands. Customers consistently mention its false-lash effect and impressive performance for under $10.
Why it stands out:
-
Extreme length and definition
-
Vegan and cruelty-free
-
Incredible value for money
4. L’Oréal Paris Telescopic Lift Mascara
Best Lengthening Mascara: BUY ON AMAZON
⭐ Average Rating: 4.1/5 (8.1k+ reviews)
L’Oréal Paris Telescopic Mascara, Long-Lasting 36H Lift, Visible Lash Length Up to +5mm
Perfect for short or straight lashes, this mascara is known for precision length without clumps.
Review highlights:
-
Slim brush for separation
-
Dramatic lengthening
-
Ideal for lower lashes
5. Too Faced Better Than Sex Mascara
Best High-End Mascara on Amazon: BUY ON AMAZON
⭐ Average Rating: 4.1/5 (18.6k+ reviews)
Too Faced Better Than Sex Mascara
This luxury mascara delivers bold volume and curl in just one coat. Many reviewers say it replaces falsies for nights out.
Why it’s a favourite:
-
Hourglass brush for maximum volume
-
Long-lasting formula
-
Intense black finish
6. CoverGirl Lash Blast Volume Mascara
Best Clump-Free Mascara: BUY ON AMAZON
⭐ Average Rating: 4.4/5 (4.1k+ reviews)
CoverGirl Lash Blast Volume Mascara
A go-to for everyday wear, this mascara provides clean, defined volume without flaking.
Customer-approved features:
-
Lightweight feel
-
Easy to remove
-
Great for natural makeup looks
7. Maybelline Great Lash Mascara
Best Mascara for Sensitive Eyes: BUY ON AMAZON
⭐ Average Rating: 4.3/5 (3.7k+ reviews)
Maybelline Great Lash Mascara
One of Amazon’s most reviewed mascaras, this gentle formula is ideal for contact lens wearers.
Why people keep repurchasing:
-
Non-irritating formula
-
Natural lash definition
-
Iconic, trusted brand
8. Maybelline New York, Volume Mascara, Lash Sensational
Best Black Mascara: BUY ON AMAZON
⭐ Average Rating: 4.4/5 (54,000+ reviews)
Maybelline New York, Volume Mascara, Lash Sensational
This mascara is famous for serious staying power. Reviewers say it survives humidity, sweat, and long days without smudging.
Best for:
-
Straight lashes
-
Oily lids
-
All-day wear
9. e.l.f. Lash XTNDR Mascara
Best Tubing Mascara: BUY ON AMAZON
⭐ Average Rating: 4.3/5 (7.1k+ reviews)
e.l.f. Lash XTNDR Mascara
Long-Lasting & Buildable For The Look Of Lash Extensions, Clump & Flake Free, Vegan & Cruelty-Free. Loved for its flake-free tubing technology, this mascara removes easily with warm water.
Why reviewers rave:
-
No smudging or raccoon eyes
-
Lengthens dramatically
-
Vegan and cruelty-free
10. e.l.f. Lash ‘N Roll Mascara
Best Curling Mascara: BUY ON AMAZON
⭐ Average Rating: 4.4/5 (9.5k+ reviews)
e.l.f. Lash ‘N Roll Mascara
Curling Mascara For Visibly Lifted Lashes, Lifts & Separates Lashes. Long-Lasting Formula, Vegan & Cruelty-Free. Designed to lift and curl lashes, this affordable mascara is ideal for everyday use.
Key perks:
-
Holds curl all day
-
Lightweight formula
-
Budget-friendly price
How I Chose the Best Mascara on Amazon
Each mascara on this list was selected based on:
-
Verified Amazon customer reviews
-
Average star ratings
-
Longevity and performance claims
-
Value for money
-
Suitability for different lash types
Final Verdict
The best mascara on Amazon depends on what your lashes need most: length, volume, curl, or durability. If you want an all-around winner, Maybelline Sky High remains the top choice, while Essence Lash Princess is unbeatable for budget shoppers.
