Anta Opens First U.S. Flagship in Beverly Hills as It Doubles Down on American Market

Chinese sportswear powerhouse Anta has taken a major leap into the North American retail landscape with the announcement and imminent opening of its first permanent U.S. flagship store in Beverly Hills, California. The milestone marks a strategic commitment to expanding the brand’s presence in the United States and reinforcing its global growth ambitions.

The flagship, scheduled to open on February 13th, will be located at 330 N. Beverly Drive, occupying approximately 2,500-3,000 square feet of prime retail space. Designed as more than a traditional shop, the space is intended to function as a cultural and community hub, hosting run clubs, athlete-led activations, and events that celebrate sport, performance innovation, and Chinese-American heritage.

A formal ribbon-cutting ceremony will feature Anta leadership alongside key figures from the City of Beverly Hills, members of the Beverly Hills Chamber of Commerce, and prominent athlete ambassadors including NBA All-Star Kyrie Irving and four-time NBA champion Klay Thompson underscoring Anta’s deepening ties with American sports culture.

A Strategic Move into the U.S. Market

Anta’s Beverly Hills store is its first flagship location in the U.S. and represents a foundational step in what the brand describes as a long-term investment in American consumers and retail. Until now, Anta’s presence in the region has primarily been via e-commerce platforms and third-party retail partnerships. The new physical footprint aims to elevate direct engagement and visibility among U.S. consumers.

The initiative comes on the heels of other major developments for the company, including its recent acquisition of a significant equity stake in German sportswear brand Puma. The move reflects Anta’s aggressive global expansion strategy, which pairs retail growth with high-profile athlete partnerships and a diversified brand portfolio that includes FILA China, Descente, and others.

Positioning Against Established Competitors

Anta’s launch in Beverly Hills places it squarely in the competitive U.S. sportswear market dominated by legacy brands like Nike, Adidas, and Lululemon. Yet the company’s strong performance globally anchored by over 12,000 retail stores worldwide and its connections with athletes and community events aim to build brand recognition and loyalty in its newest market.

By leveraging its international scale and athlete-driven design narrative, Anta hopes to appeal to American consumers seeking performance innovation with cultural relevance. Retail observers suggest the Beverly Hills flagship could serve as a springboard for broader retail and marketing initiatives across the United States.