Armani Beauty Named Official Beauty Partner of BAFTA TV & Film Awards in Britain

Luxury beauty brand Armani Beauty has been announced as the official beauty partner to this year’s British Academy of Film and Television Arts (BAFTA) award including both the BAFTA Television Awards and the EE BAFTA Film Awards.

As part of the collaboration, Armani Beauty’s team of professional makeup artists will be on site throughout the award season, providing bespoke beauty services and expert styling to nominees, presenters and VIP guests as they prepare for their red carpet moments and after-show events.

A Red Carpet Beauty Moment

The partnership sees Armani Beauty products featured prominently during the much-anticipated awards week, with key pieces from the brand’s portfolio including its newly reimagined Luminous Silk Foundation alongside select eye and complexion products supplied for industry talent ahead of both ceremonies.

The Luminous Silk Foundation, which recently received an update with an expanded shade range and refined formula to better suit a global audience, is scheduled to play a central role in creating luminous, camera-ready looks for the evening.

Celebrating Craft and Creativity

In addition to on-site makeup services, Armani Beauty will host industry events, including a dinner celebration honoring nominees and the behind-the-scenes artists in hair and makeup whose creative contributions are crucial to film and TV storytelling.

BAFTA’s official partners a list that includes brands from luxury fashion and technology to beverages and automotive provide key support to the organisation’s awards ceremonies and year-round programmes that champion excellence in screen arts. Armani Beauty joins this distinguished group as the UK awards season gets underway.

Strengthening Ties with Cinema

This latest partnership reflects Armani Beauty’s longstanding relationship with cinema and the red carpet, building on global engagements with prestigious film festivals including Venice, Berlin and San Sebastián.

As the BAFTA TV and Film Awards draw industry leaders, creative talent and international media attention to Britain this February, Armani Beauty’s role highlights the enduring importance of beauty partnerships in shaping the iconic visuals of awards-season glamour.