Key Trends at Seoul Fashion Week AW26

Seoul Fashion Week AW26 once again proved why the city is a global fashion powerhouse where innovation, youth culture, and craftsmanship collide. This season balanced drama with delicacy, pairing bold silhouettes with soft, romantic accents. From exaggerated fur collars to hyper-feminine bow details, designers delivered collections that felt expressive, wearable, and unmistakably Seoul.

Here are the key trends that defined Seoul Fashion Week AW26 and are set to influence wardrobes far beyond Korea.

1. Statement Fur Collars (Faux, Fluffy, and Fearless)

From Fur Collars to Bow Details: Key Trends at Seoul Fashion Week AW26

John & 3:21, Doucan, and Greedilous / Seoul Fashion Week AW26. Credits: ©Launchmetrics/spotlight

Fur collars were everywhere and they weren’t subtle. Oversized, plush collars framed tailored coats, cropped jackets, and even knitwear, adding instant drama and warmth. Designers leaned heavily into faux fur, reflecting the industry’s growing focus on sustainability without sacrificing visual impact.

The look felt nostalgic yet modern, nodding to vintage glamour while styled with contemporary silhouettes like boxy outerwear and sharp trousers.

How it’ll translate IRL: Expect detachable fur collars, scarf-style trims, and statement outerwear to dominate winter styling.

2. Bow Details Are Back (And Bigger Than Ever)

Daily Mirror, Caruso, and Hannah Shin / Seoul Fashion Week AW26. Credits: ©Launchmetrics/spotlight

Bows emerged as one of AW26’s most romantic motifs but this wasn’t about dainty decoration. Designers played with oversized, architectural bows placed on necklines, sleeves, waists, and backs of coats.

Some collections used bows to soften structured tailoring, while others leaned fully into a coquette-meets-modern aesthetic. Satin, velvet, and sheer fabrics gave the trend depth and versatility.

Why it matters: Bows signal a shift toward expressive femininity, balancing strength with softness.

3. Tailoring with a Twist

Hannah Shin, Sling Stone, and Mmam / Seoul Fashion Week AW26. Credits: ©Launchmetrics/spotlight

Sharp tailoring remained a cornerstone of Seoul style, but AW26 introduced unexpected updates. Think asymmetrical blazers, exaggerated shoulders, cinched waists, and layered suiting that felt experimental rather than corporate.

Designers blurred gender lines with fluid tailoring, pairing oversized jackets with skirts, belts, or soft knit layers.

Trend takeaway: Power dressing is evolving less rigid, more expressive.

4. Textural Play: Leather, Shearling & Knit Hybrids

Kwak Hyun Joo Collection, Greedilous, and Münn / Seoul Fashion Week AW26. Credits: ©Launchmetrics/spotlight

Texture took center stage this season. Leather met knitwear, shearling contrasted with sleek wool, and matte fabrics were layered with glossy finishes. This tactile approach added depth to mostly neutral color palettes.

Brown, charcoal, cream, and black dominated but texture kept looks visually rich and far from boring.

Style note: Mixing textures will be key to making minimal outfits feel elevated in AW26.

5. Romantic Goth & Dark Femininity

A subtle gothic undercurrent ran through many collections. Lace, sheer fabrics, dark florals, and corset-inspired details created a mood that felt romantic rather than overtly dark.

Paired with bows, fur, and tailored pieces, this trend felt uniquely Seoul soft, emotional, and powerful all at once.

Expect to see: Sheer layering, lace accents, and dark romantic styling influencing both runway and street fashion.

Conclusion

Seoul Fashion Week AW26 delivered a compelling mix of bold outerwear, romantic detailing, and modern tailoring. From plush fur collars to statement bows, the season embraces contrast strength and softness, structure and emotion, tradition and experimentation.

If AW26 is any indication, fashion’s future is expressive, layered, and unapologetically personal.