Henkel to Acquire Olaplex in $1.4 Billion Deal

Henkel has entered into a definitive agreement to acquire Olaplex, the bond-building haircare innovator, in a deal valued at $1.4 billion. The acquisition marks a strategic step in accelerating Henkel’s expansion within the prestige beauty segment.

As part of the agreement, Henkel will acquire 100% of Olaplex at a price of $2.06 per share. The transaction has received unanimous approval from Olaplex’s board of directors, with controlling shareholder Advent International formally backing the deal. Completion remains subject to regulatory clearances and standard closing conditions.

Olaplex has built a strong reputation for its patented technology and high-performance formulations, earning widespread recognition within the global professional salon industry.

In fiscal year 2025, the brand reported approximately €370 million in revenue, supported by strong gross margins and a well-balanced geographic presence across the United States and international markets.

“This planned acquisition aligns perfectly with Henkel’s strategy to grow through value-creating M&A,” said Carsten Knobel. “It strengthens our footprint in premium haircare while opening up new opportunities for growth and innovation.”

The addition of Olaplex is expected to enhance Henkel’s Consumer Brands division, particularly as consumers increasingly favour scientifically backed, repair-focused haircare solutions.

“Olaplex represents an excellent strategic fit for our premium haircare business,” added Wolfgang König, Executive Vice President of Consumer Brands at Henkel. “Its professional heritage, scientific credibility, and strong position in premium distribution channels complement our existing portfolio and offer significant potential to drive innovation forward.”