M·A·C Cosmetics & Depop Launch Creator-Led Beauty and Fashion Collaboration

M·A·C Cosmetics, the globally recognised prestige makeup brand, and Depop, the community-powered circular fashion marketplace, have unveiled a first-of-its-kind creator-led collaboration designed to unite beauty, fashion and self-expression for a new generation of consumers.

The collaboration bridges the worlds of beauty and fashion by pairing M·A·C’s iconic lipstick ranges Powder Kissand MACximal Matte with curated fashion edits hosted by creators Jordyn Woods and Leah Kateb. Each creator’s edit reflects a distinct aesthetic that echoes the personality of the lipstick formula it celebrates:

• Jordyn Woods’ MACximal Matte Edit features bold, statement-making wardrobe pieces that mirror the high-impact intensity of the MACximal Matte lip colour.

• Leah Kateb’s Powder Kiss Edit centres on softer, romantic styles that complement the blurred, velvety finish of Powder Kiss lipsticks.

Every purchase from either curated edit includes a complimentary matching M·A·C lipstick, merging fashion shopping with beauty discovery in one seamless experience.

Interactive Community Features & Engagement

The collaboration goes beyond product drops. On Depop’s in-app Outfits collaging tool, users can create looks using 12 exclusive backgrounds inspired by shades from the Powder Kiss and MACximal Matte collections. Fans are encouraged to share their creations on social media and tag both M·A·C and Depop for a chance to win a MAC x Depop bundle which includes an exclusive lipstick set and Depop shopping credit.

Pop-Up Activation in NYC

To bring the digital experience into the real world, M·A·C and Depop hosted a day-long activation in Union Square, New York City, complete with branded merchandise, lipsticks and giveaways. Creators Jordyn Woods and Leah Kateb also made appearances, drawing fashion and beauty enthusiasts to the event.

A Strategic Collaboration for Youth Culture

This partnership is a strategic play to engage younger consumers at the intersection of beauty, fashion and sustainability. By combining Depop’s influence in circular fashion with M·A·C’s cultural legacy in makeup, the collaboration highlights personal style and self-expression as core elements of contemporary youth culture.

Both brands champion creativity and uniqueness, making this collaboration a natural extension of their respective identities and a fresh way to bring lipstick and fashion to life together.