NikeSkims Opens Pop-Up Shops in London & Paris

NikeSkims, the innovative activewear brand born from the partnership between NIKE, Inc. and SKIMS, has launched a series of high-profile pop-up retail experiences in London and Paris as part of its Spring 2026 global rollout.

The pop-ups mark the first physical retail chapters for NikeSkims, which debuted online and through select Nike and SKIMS channels following its launch last year. The initiative brings the brand’s fresh interpretation of performance-meets-style to European fashion capitals, offering customers a unique opportunity to interact with the new Spring ’26 collection in person.

London: Selfridges Pop-Up Spotlight

In London, the NikeSkims pop-up opened its doors at Selfridges, one of the city’s most iconic department stores, from late January through early March. The temporary space features a curated selection of footwear, apparel, and accessories from the Spring 2026 collection a range inspired by the concept of the modern ballerina, blending grace with high-performance functionality.

Rather than trying to display the full collection, the Selfridges activation focuses on a tight edit that reflects NikeSkims’s vision of a “system of dress” a unified approach to activewear that supports movement without compromising on sculpted design and style.

The London pop-up also brings NikeSkims into closer conversation with local shoppers and fashion communities, offering an immersive retail narrative from one of the UK’s busiest shopping destinations.

NikeSkims Selfridges pop-up. Credits: Skims.

Paris: Rue de Turenne and Expanded Experiences

Shortly after the London debut, NikeSkims launched a six-day pop-up in Paris located on Rue de Turenne, open from February 3 to February 8. This Parisian space goes beyond retail, blending product showcases with well-being activations, including yoga and barre classes that mirror the movement-centred ethos of the collection.

The Paris pop-up is part of an even broader experiential strategy that will see NikeSkims extend into Nike’s House of Innovation flagship, as well as installations at destinations like Dover Street Market and NikeLab Marais before the initiative concludes.

According to industry reporting, the Paris activation balances lifestyle and performance elements, inviting visitors to engage with the brand’s message of confidence, motion, and form.

Collection Highlights & Brand Positioning

The Spring 2026 NikeSkims collection the first to include footwear alongside apparel and accessories reflects the fusion of SKIMS’s emphasis on inclusive fit and Nike’s commitment to sport-centric innovation. The campaign around this season’s launch has featured creative collaborations, including a campaign with Blackpink’s Lisa that embodies movement and artistry.

By combining performance fabrics and sculpting design language, NikeSkims aims to redefine activewear for women athletes and style-minded consumers alike, reinforcing both brands’ shared mission to empower diverse bodies through thoughtful design.