NOYZ Unveils Mylk de Parfums
Modern fragrance brand NOYZ has officially launched Mylk de Parfums, an entirely new category in scent application that marries skincare sensibilities with the power and longevity of fine fragrance.
Designed as a lightweight, alcohol‑free “fragrance milk,” the new collection aims to transform how people experience perfume prioritising skin nourishment and extended scent performance over traditional spray formats. With a texture more akin to a body serum than a lotion, the milks absorb quickly into the skin and are formulated with hyaluronic acid to hydrate while infusing scent that lasts throughout the day.
Unlike conventional sprays that evaporate, Mylk de Parfums anchors scent directly to the skin, delivering impactful olfaction comparable to eau de parfum and promising up to 15 times the intensity of typical scented body products. These milks can be worn alone for a subtle skin‑first fragrance or layered under other perfumes to extend wear and amplify their presence.
NOYZ is launching the range in three of its most popular fragrances, including Unmute (a spicy vanilla blend), Detour (white florals and apple blossom), and the brand‑new Only Human (a creamy gourmand with ambroxan and cedarwood). Mylk de Parfums is now available at Ulta Beauty stores in the United States and online, with each bottle retailing at $95. Noyz is currently unavailable in the UK.
As perfume trends evolve in 2026, NOYZ’s Mylk de Parfums exemplifies the industry’s shift toward multisensory products that blend skincare benefits with traditional fragrance, offering consumers a fresh way to personalise how they wear scent.
